{"id":230,"date":"2026-04-07T16:49:17","date_gmt":"2026-04-07T14:49:17","guid":{"rendered":"https:\/\/brunodalele.com\/?p=230"},"modified":"2026-04-07T16:49:18","modified_gmt":"2026-04-07T14:49:18","slug":"une-audience-construite-dans-la-duree","status":"publish","type":"post","link":"https:\/\/brunodalele.com\/index.php\/2026\/04\/07\/une-audience-construite-dans-la-duree\/","title":{"rendered":"Une audience construite dans la dur\u00e9e"},"content":{"rendered":"\n<p><strong>Au-del\u00e0 de la diffusion, Terlaba s\u2019est construit comme un m\u00e9dia.<\/strong><\/p>\n\n\n\n<p>La cha\u00eene YouTube rassemble aujourd\u2019hui une audience de plus de 200 000 abonn\u00e9s, avec plusieurs millions de vues cumul\u00e9es. Des films documentaires y sont publi\u00e9s r\u00e9guli\u00e8rement, avec un format plus long, permettant d\u2019installer une relation durable avec le spectateur.<\/p>\n\n\n\n<p>Ce travail dans la dur\u00e9e change la nature du lien avec l\u2019audience.<\/p>\n\n\n\n<p>On ne parle plus de visibilit\u00e9 ponctuelle, mais d\u2019habitude de visionnage.<br>On ne parle plus de clic, mais d\u2019engagement.<\/p>\n\n\n\n<p>Les spectateurs reviennent, suivent les histoires, reconnaissent les personnages, attendent les prochains \u00e9pisodes.<\/p>\n\n\n\n<p>C\u2019est cette fid\u00e9lit\u00e9 qui donne de la valeur aux contenus.<br>Et c\u2019est ce qui permet aujourd\u2019hui \u00e0 Terlaba de d\u00e9passer le simple cadre de la production pour devenir un v\u00e9ritable espace \u00e9ditorial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au-del\u00e0 de la diffusion, Terlaba s\u2019est construit comme un m\u00e9dia. La cha\u00eene YouTube rassemble aujourd\u2019hui une audience de plus de 200 000 abonn\u00e9s, avec plusieurs millions de vues cumul\u00e9es. Des films documentaires y sont publi\u00e9s r\u00e9guli\u00e8rement, avec un format plus long, permettant d\u2019installer une relation durable avec le spectateur. Ce travail dans la dur\u00e9e change &hellip; <\/p>\n","protected":false},"author":1,"featured_media":224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/posts\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":1,"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":231,"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/posts\/230\/revisions\/231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/media\/224"}],"wp:attachment":[{"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brunodalele.com\/index.php\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}